written by Ariana Assaf
Do-good brand Electric Family just released the lookbook for part of their fall 2016 collection today, and we’ve got hearts in our eyes. The simple designs and positive messages that set this brand apart carry through beautifully in this collection, full of inspiring messages like “Global Change”, “It’s All Good”, “Music Has No Boundaries”, and of course “Do Good.”
Electric Family aims to fuse the electronic dance music culture with streetwear to provide fans a different way to support their interests. Because dance music culture is built on acceptance for all, Electric Family inspires positive action and an elevated social conscious through the messages portrayed with clothing.
Take a look at a few styles below, scroll through their lookbook, and be sure to check out their ultra-popular bracelet lines, collaborations with DJs and producers like Alison Wonderland, Big Gigantic, and Dash Berlin. A portion of proceeds are donated to a charity of that artist’s’ choice.